Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BEECFE
RGB
190, 236, 254
HSL
197, 97%, 87%
HSB
197, 25%, 100%
CMYK
25, 7, 0, 0
LAB
91, -12, -14
LCH
91, 19, 228
OKLCH
0.92, 0.05, 224
XYZ
69, 78, 105
LUV
91, -24, -20
HWB
197, 75%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.