Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
588393
RGB
88, 131, 147
HSL
196, 25%, 46%
HSB
196, 40%, 58%
CMYK
40, 11, 0, 42
LAB
52, -12, -14
LCH
52, 18, 228
OKLCH
0.58, 0.05, 223
XYZ
17, 20, 31
LUV
52, -20, -18
HWB
196, 35%, 42%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.