Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
E9E6BD
RGB
233, 230, 189
HSL
56, 50%, 83%
HSB
56, 19%, 91%
CMYK
0, 1, 19, 9
LAB
91, -4, 20
LCH
91, 21, 101
OKLCH
0.92, 0.05, 104
XYZ
71, 78, 59
LUV
91, 4, 31
HWB
56, 74%, 9%
Pantone
365 C
Harmonies
Shades & tints
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