Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6ABCD5
RGB
106, 188, 213
HSL
194, 56%, 63%
HSB
194, 50%, 84%
CMYK
50, 12, 0, 16
LAB
72, -21, -21
LCH
72, 30, 225
OKLCH
0.75, 0.09, 220
XYZ
36, 44, 70
LUV
72, -36, -29
HWB
194, 42%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.