Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6B97AF
RGB
107, 151, 175
HSL
201, 30%, 55%
HSB
201, 39%, 69%
CMYK
39, 14, 0, 31
LAB
60, -11, -18
LCH
60, 21, 239
OKLCH
0.65, 0.06, 233
XYZ
25, 28, 45
LUV
60, -22, -25
HWB
201, 42%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.