Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7693B4
RGB
118, 147, 180
HSL
212, 29%, 58%
HSB
212, 34%, 71%
CMYK
34, 18, 0, 29
LAB
60, -4, -21
LCH
60, 21, 258
OKLCH
0.65, 0.06, 252
XYZ
26, 28, 47
LUV
60, -15, -31
HWB
212, 46%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.