Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6BB2CF
RGB
107, 178, 207
HSL
197, 51%, 62%
HSB
197, 48%, 81%
CMYK
48, 14, 0, 19
LAB
69, -17, -22
LCH
69, 28, 232
OKLCH
0.73, 0.08, 226
XYZ
33, 39, 65
LUV
69, -32, -31
HWB
197, 42%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.