Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6BB2DC
RGB
107, 178, 220
HSL
202, 62%, 64%
HSB
202, 51%, 86%
CMYK
51, 19, 0, 14
LAB
69, -14, -29
LCH
69, 32, 243
OKLCH
0.73, 0.09, 236
XYZ
35, 40, 74
LUV
69, -32, -42
HWB
202, 42%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.