Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6BB2F3
RGB
107, 178, 243
HSL
209, 85%, 69%
HSB
209, 56%, 95%
CMYK
56, 27, 0, 5
LAB
70, -9, -40
LCH
70, 41, 257
OKLCH
0.74, 0.12, 248
XYZ
38, 41, 91
LUV
70, -31, -62
HWB
209, 42%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.