Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6BB4DC
RGB
107, 180, 220
HSL
201, 62%, 64%
HSB
201, 51%, 86%
CMYK
51, 18, 0, 14
LAB
70, -15, -28
LCH
70, 32, 241
OKLCH
0.74, 0.09, 234
XYZ
35, 41, 74
LUV
70, -32, -41
HWB
201, 42%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.