Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6BB6DF
RGB
107, 182, 223
HSL
201, 64%, 65%
HSB
201, 52%, 87%
CMYK
52, 18, 0, 13
LAB
70, -16, -28
LCH
70, 32, 241
OKLCH
0.74, 0.10, 234
XYZ
36, 42, 76
LUV
70, -33, -42
HWB
201, 42%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.