Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6BB7E2
RGB
107, 183, 226
HSL
202, 67%, 65%
HSB
202, 53%, 89%
CMYK
53, 19, 0, 11
LAB
71, -15, -29
LCH
71, 33, 242
OKLCH
0.75, 0.10, 235
XYZ
37, 42, 78
LUV
71, -33, -44
HWB
202, 42%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.