Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6BC4DF
RGB
107, 196, 223
HSL
194, 64%, 65%
HSB
194, 52%, 87%
CMYK
52, 12, 0, 13
LAB
74, -22, -22
LCH
74, 32, 225
OKLCH
0.77, 0.09, 220
XYZ
39, 48, 77
LUV
74, -38, -31
HWB
194, 42%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.