Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6BCDF1
RGB
107, 205, 241
HSL
196, 83%, 68%
HSB
196, 56%, 95%
CMYK
56, 15, 0, 5
LAB
78, -22, -27
LCH
78, 35, 230
OKLCH
0.80, 0.11, 225
XYZ
44, 53, 91
LUV
78, -41, -39
HWB
196, 42%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.