Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
6C0608
RGB
108, 6, 8
HSL
359, 89%, 22%
HSB
359, 94%, 42%
CMYK
0, 94, 93, 58
LAB
22, 42, 30
LCH
22, 51, 36
OKLCH
0.34, 0.13, 28
XYZ
6, 3, 1
LUV
22, 67, 14
HWB
359, 2%, 58%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.