Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6C98B5
RGB
108, 152, 181
HSL
204, 33%, 57%
HSB
204, 40%, 71%
CMYK
40, 16, 0, 29
LAB
60, -10, -20
LCH
60, 22, 244
OKLCH
0.66, 0.06, 238
XYZ
26, 29, 48
LUV
60, -22, -29
HWB
204, 42%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.