Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
6D0702
RGB
109, 7, 2
HSL
3, 96%, 22%
HSB
3, 98%, 43%
CMYK
0, 94, 98, 57
LAB
22, 42, 33
LCH
22, 53, 38
OKLCH
0.34, 0.13, 30
XYZ
6, 3, 0
LUV
22, 69, 16
HWB
3, 1%, 57%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.