Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
6D336B
RGB
109, 51, 107
HSL
302, 36%, 31%
HSB
302, 53%, 43%
CMYK
0, 53, 2, 57
LAB
31, 33, -21
LCH
31, 39, 327
OKLCH
0.42, 0.11, 329
XYZ
10, 7, 15
LUV
31, 26, -32
HWB
302, 20%, 57%
Pantone
2602 C
Harmonies
Shades & tints
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