Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6D919D
RGB
109, 145, 157
HSL
195, 20%, 52%
HSB
195, 31%, 62%
CMYK
31, 8, 0, 38
LAB
58, -11, -11
LCH
58, 15, 225
OKLCH
0.63, 0.04, 220
XYZ
23, 26, 36
LUV
58, -18, -14
HWB
195, 43%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.