Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6D93AF
RGB
109, 147, 175
HSL
205, 29%, 56%
HSB
205, 38%, 69%
CMYK
38, 16, 0, 31
LAB
59, -8, -19
LCH
59, 21, 247
OKLCH
0.65, 0.06, 241
XYZ
24, 27, 45
LUV
59, -19, -27
HWB
205, 43%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.