Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6D97A7
RGB
109, 151, 167
HSL
197, 25%, 54%
HSB
197, 35%, 65%
CMYK
35, 10, 0, 35
LAB
60, -12, -13
LCH
60, 18, 228
OKLCH
0.65, 0.05, 224
XYZ
24, 28, 41
LUV
60, -21, -18
HWB
197, 43%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.