Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6D97B2
RGB
109, 151, 178
HSL
203, 31%, 56%
HSB
203, 39%, 70%
CMYK
39, 15, 0, 30
LAB
60, -10, -19
LCH
60, 21, 243
OKLCH
0.66, 0.06, 237
XYZ
25, 29, 46
LUV
60, -21, -27
HWB
203, 43%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.