Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6D97BC
RGB
109, 151, 188
HSL
208, 37%, 58%
HSB
208, 42%, 74%
CMYK
42, 20, 0, 26
LAB
60, -7, -24
LCH
60, 25, 253
OKLCH
0.66, 0.07, 246
XYZ
26, 29, 52
LUV
60, -21, -35
HWB
208, 43%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.