Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6DCCE7
RGB
109, 204, 231
HSL
193, 72%, 67%
HSB
193, 53%, 91%
CMYK
53, 12, 0, 9
LAB
77, -24, -23
LCH
77, 33, 224
OKLCH
0.80, 0.10, 219
XYZ
42, 52, 83
LUV
77, -41, -32
HWB
193, 43%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.