Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
6E0001
RGB
110, 0, 1
HSL
359, 100%, 22%
HSB
359, 100%, 43%
CMYK
0, 100, 99, 57
LAB
22, 44, 33
LCH
22, 55, 37
OKLCH
0.34, 0.14, 29
XYZ
6, 3, 0
LUV
22, 72, 15
HWB
359, 0%, 57%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.