Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
6E0D08
RGB
110, 13, 8
HSL
3, 86%, 23%
HSB
3, 93%, 43%
CMYK
0, 88, 93, 57
LAB
23, 41, 31
LCH
23, 51, 38
OKLCH
0.35, 0.13, 29
XYZ
7, 4, 1
LUV
23, 67, 15
HWB
3, 3%, 57%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.