Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
6E1D01
RGB
110, 29, 1
HSL
15, 98%, 22%
HSB
15, 99%, 43%
CMYK
0, 74, 99, 57
LAB
25, 35, 36
LCH
25, 51, 45
OKLCH
0.36, 0.12, 37
XYZ
7, 4, 0
LUV
25, 61, 20
HWB
15, 0%, 57%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.