Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
700403
RGB
112, 4, 3
HSL
1, 95%, 23%
HSB
1, 97%, 44%
CMYK
0, 96, 97, 56
LAB
23, 43, 33
LCH
23, 55, 38
OKLCH
0.34, 0.14, 29
XYZ
7, 4, 0
LUV
23, 72, 16
HWB
1, 1%, 56%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.