Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
708EBA
RGB
112, 142, 186
HSL
216, 35%, 58%
HSB
216, 40%, 73%
CMYK
40, 24, 0, 27
LAB
58, -2, -27
LCH
58, 27, 265
OKLCH
0.64, 0.07, 258
XYZ
25, 26, 50
LUV
58, -16, -40
HWB
216, 44%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.