Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
70909F
RGB
112, 144, 159
HSL
199, 20%, 53%
HSB
199, 30%, 62%
CMYK
30, 9, 0, 38
LAB
58, -9, -12
LCH
58, 15, 233
OKLCH
0.63, 0.04, 228
XYZ
23, 26, 37
LUV
58, -16, -16
HWB
199, 44%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.