Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7098AE
RGB
112, 152, 174
HSL
201, 28%, 56%
HSB
201, 36%, 68%
CMYK
36, 13, 0, 32
LAB
60, -10, -16
LCH
60, 19, 238
OKLCH
0.66, 0.05, 233
XYZ
26, 29, 44
LUV
60, -20, -23
HWB
201, 44%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.