Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
70ACFF
RGB
112, 172, 255
HSL
215, 100%, 72%
HSB
215, 56%, 100%
CMYK
56, 33, 0, 0
LAB
69, -2, -48
LCH
69, 48, 268
OKLCH
0.74, 0.14, 257
XYZ
39, 40, 100
LUV
69, -27, -76
HWB
215, 44%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.