Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
70AEF2
RGB
112, 174, 242
HSL
211, 83%, 69%
HSB
211, 54%, 95%
CMYK
54, 28, 0, 5
LAB
69, -6, -41
LCH
69, 41, 262
OKLCH
0.74, 0.12, 252
XYZ
38, 40, 90
LUV
69, -28, -64
HWB
211, 44%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.