Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
70BED6
RGB
112, 190, 214
HSL
194, 55%, 64%
HSB
194, 48%, 84%
CMYK
48, 11, 0, 16
LAB
73, -20, -20
LCH
73, 28, 225
OKLCH
0.76, 0.08, 220
XYZ
37, 45, 70
LUV
73, -35, -28
HWB
194, 44%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.