Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
70CEEB
RGB
112, 206, 235
HSL
194, 75%, 68%
HSB
194, 52%, 92%
CMYK
52, 12, 0, 8
LAB
78, -23, -23
LCH
78, 33, 225
OKLCH
0.80, 0.10, 220
XYZ
44, 54, 87
LUV
78, -40, -33
HWB
194, 44%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.