Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
710906
RGB
113, 9, 6
HSL
2, 90%, 23%
HSB
2, 95%, 44%
CMYK
0, 92, 95, 56
LAB
23, 43, 33
LCH
23, 54, 38
OKLCH
0.35, 0.14, 29
XYZ
7, 4, 1
LUV
23, 71, 16
HWB
2, 2%, 56%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.