Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
710D06
RGB
113, 13, 6
HSL
4, 90%, 23%
HSB
4, 95%, 44%
CMYK
0, 88, 95, 56
LAB
24, 42, 33
LCH
24, 53, 38
OKLCH
0.35, 0.13, 30
XYZ
7, 4, 1
LUV
24, 70, 16
HWB
4, 2%, 56%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.