Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
718BA1
RGB
113, 139, 161
HSL
208, 20%, 54%
HSB
208, 30%, 63%
CMYK
30, 14, 0, 37
LAB
56, -6, -15
LCH
56, 16, 250
OKLCH
0.62, 0.04, 244
XYZ
22, 25, 37
LUV
56, -14, -21
HWB
208, 44%, 37%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.