Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
718EA7
RGB
113, 142, 167
HSL
208, 23%, 55%
HSB
208, 32%, 65%
CMYK
32, 15, 0, 35
LAB
57, -6, -17
LCH
57, 18, 251
OKLCH
0.63, 0.05, 245
XYZ
23, 26, 40
LUV
57, -15, -24
HWB
208, 44%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.