Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7191AE
RGB
113, 145, 174
HSL
209, 27%, 56%
HSB
209, 35%, 68%
CMYK
35, 17, 0, 32
LAB
59, -6, -19
LCH
59, 20, 252
OKLCH
0.64, 0.06, 246
XYZ
25, 27, 44
LUV
59, -17, -28
HWB
209, 44%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.