Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7194A5
RGB
113, 148, 165
HSL
200, 22%, 55%
HSB
200, 32%, 65%
CMYK
32, 10, 0, 35
LAB
59, -9, -13
LCH
59, 16, 234
OKLCH
0.65, 0.05, 229
XYZ
24, 27, 40
LUV
59, -18, -18
HWB
200, 44%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.