Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
71A3EC
RGB
113, 163, 236
HSL
216, 76%, 68%
HSB
216, 52%, 93%
CMYK
52, 31, 0, 7
LAB
66, -2, -42
LCH
66, 43, 268
OKLCH
0.71, 0.12, 258
XYZ
35, 36, 84
LUV
66, -24, -67
HWB
216, 44%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.