Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
71A5F5
RGB
113, 165, 245
HSL
216, 87%, 70%
HSB
216, 54%, 96%
CMYK
54, 33, 0, 4
LAB
67, 0, -46
LCH
67, 46, 269
OKLCH
0.72, 0.13, 259
XYZ
37, 37, 92
LUV
67, -24, -73
HWB
216, 44%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.