Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
71B5DF
RGB
113, 181, 223
HSL
203, 63%, 66%
HSB
203, 49%, 87%
CMYK
49, 19, 0, 13
LAB
70, -14, -28
LCH
70, 31, 244
OKLCH
0.74, 0.09, 237
XYZ
37, 42, 76
LUV
70, -31, -42
HWB
203, 44%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.