Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
71C2E8
RGB
113, 194, 232
HSL
199, 72%, 68%
HSB
199, 51%, 91%
CMYK
51, 16, 0, 9
LAB
74, -18, -27
LCH
74, 33, 236
OKLCH
0.78, 0.10, 230
XYZ
41, 48, 83
LUV
74, -36, -40
HWB
199, 44%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.