Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
720C09
RGB
114, 12, 9
HSL
2, 85%, 24%
HSB
2, 92%, 45%
CMYK
0, 89, 92, 55
LAB
24, 42, 32
LCH
24, 53, 37
OKLCH
0.35, 0.13, 29
XYZ
7, 4, 1
LUV
24, 70, 16
HWB
2, 4%, 55%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.