Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
720E91
RGB
114, 14, 145
HSL
286, 82%, 31%
HSB
286, 90%, 57%
CMYK
21, 90, 0, 43
LAB
29, 53, -48
LCH
29, 72, 318
OKLCH
0.42, 0.19, 316
XYZ
12, 6, 27
LUV
29, 26, -66
HWB
286, 5%, 43%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.