Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
721208
RGB
114, 18, 8
HSL
6, 87%, 24%
HSB
6, 93%, 45%
CMYK
0, 84, 93, 55
LAB
24, 41, 33
LCH
24, 52, 39
OKLCH
0.36, 0.13, 30
XYZ
7, 4, 1
LUV
24, 68, 17
HWB
6, 3%, 55%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.