Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
727B61
RGB
114, 123, 97
HSL
81, 12%, 43%
HSB
81, 21%, 48%
CMYK
7, 0, 21, 52
LAB
50, -7, 13
LCH
50, 15, 119
OKLCH
0.57, 0.04, 123
XYZ
16, 19, 14
LUV
50, -4, 18
HWB
81, 38%, 52%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
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