Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
728EAC
RGB
114, 142, 172
HSL
211, 26%, 56%
HSB
211, 34%, 67%
CMYK
34, 17, 0, 33
LAB
58, -5, -19
LCH
58, 20, 257
OKLCH
0.64, 0.06, 250
XYZ
24, 26, 43
LUV
58, -15, -28
HWB
211, 45%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.